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"I am what I am“ - architectural competition
Redesign of the showroom of the Renault dealership in Esch-sur-Alzette, integrating the corporate design of the car brand.
Project Information
- Type: Architectural competition
- Location: Esch-sur-Alzette
- Client: Renault Retail Group Luxembourg
- GFA: -/-
- Duration: 2017
Context
The subject of the competition was the modernisation of Renault's current sales location - including reception and waiting area as well as delivery area - in Esch/Alzette. The concept to be developed had to fit into Renault's corporate design.
The main idea of our project was to create easily identifiable areas: the BELBOXES. These "wooden boxes" emphasise the architectural walk and make it attractive and intuitive. Following the same logic as a motor vehicle, BELVEDERE created its design: developing a basic concept that is complemented by different options.
The architectural design is composed of five modules that have three different widths depending on their use and location. Each module clearly indicates its function through an identical signboard: Reception / Rental / Waiting / Information / Delivery / Shop. These places provide dwelling opportunities for customers and at the same time mark the way for visitors or customers. Tables and chairs are placed here and there to read, wait or rest. Reception, delivery and the podium take on a different look as a result. A new, warm and varied atmosphere is created.
© Renderings: BELVEDERE Architecture
